Disruptive innovations don't have to rule the market, they just have to change the market and force others to follow suit. The goal of disruptive companies is to challenge the conventional market and create a new one.
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. GB Shaw
Monday, October 10, 2011
Disruptive Innovation
From one of my fave blogs, The Big Picture, comes a great graphic about disruptive innovation. Bottom line;
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